Coway Co. announced the launch of BEREX, its new sleep and wellness line. Combining the words “bed” and “relax,” the new brand name expresses the company’s belief that sleep and rest are basic human necessities as important as water and breathing.
BEREX will offer a number of product categories, including mattresses and massage chairs, to improve relaxation. In the future, the company plans to integrate new technology and materials to develop smart mattresses and more.
“The BEREX brand embodies the essential benefits of having the best rest,” said a Coway official in a statement. “With this new launch, we hope to pioneer a new era of sleep and wellness home appliances.”
