Southwestern Advantage

Southwestern Advantage Logo

Southwestern Advantage Southwestern Advantage is the oldest direct selling company in America. It helps young people develop the skills and character they need to achieve their goals in life. The independent dealers run a business selling educational products to families to help offset their educational expenses during their summer break.


Revenue Rank
$219 million 65

Country: USA

Sales Method: Person To Person

Compensation Structure: Single-Level

Products: Leisure and Educational

Markets: 3

Primary Market: United States

Salespeople: 1,580

Employees: 65

Headquarters: Nashville, Tennessee

Executive: Henry Bedford

Year Founded: 1854



Latest Articles

Beth Jackson

Beth Jackson Named Southwestern’s VP and Corporate Controller

October 10, 2018

Nashville, Tenn.-based Southwestern Family of Companies recently announced the promotion of Beth Jackson to vice president and corporate controller. Jackson will…

Dustin Willis

Dustin Hillis Appointed New CEO of Southwestern

June 13, 2018

Southwestern, the 163-year-old direct seller and one of Middle Tennessee’s oldest and largest private corporations, recently announced the appointment of…

DSN Announces the 2018 Global 100!

May 2, 2018

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.