Southwestern Advantage

Southwestern Advantage Logo

Southwestern Advantage is the oldest direct selling company in America. The independent salesforce of college students sells educational products to families to offset their educational expenses.


Revenue Rank
$218 million 67

Country: USA

  • 2015 Rank: 63
  • 2015 Net Sales: $225 million
  • Sales Method: Person To Person
  • Compensation Structure: Multi-Level
  • Products: Leisure and Educational
  • Markets: 25
  • Primary Market: United States
  • Salespeople: 19,982
  • Employees: 1,433
  • Headquarters: Nashville, Tennessee
  • Executive: Henry Bedford
  • Year Founded: 1854
  • Website:

Latest Articles

Southwestern: Company’s 150-Year-Old Mission Continues to Inspire

March 1, 2018

Photo: Southwestern group service project in Dominican Republic. “THE MOST IMPORTANT THING THAT OUR INDIVIDUAL EXPERIENCES WITH SOUTHWESTERN PROVIDED was the…

Advocating for the Direct Selling Community

Advocating for the Direct Selling Community

December 1, 2017

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct…

DSN Announces the 2017 Global 100!

April 19, 2017

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.