In the U.S. alone, consumers spent $293M on collagen supplements in 2020 according to market research, with the overall market for collagen supplements anticipated to reach $6.5B by 2025. The growing popularity of collagen for beauty and anti-aging purposes is one of the factors propelling its growth, according to experts.
And it’s no wonder. Collagen makes up about 75 percent of the dry weight of our skin, providing the volume that makes skin plump and keeps lines at bay. However, we break down collagen faster than our bodies can replace it as we age. A number of recent studies are showing promising results on collagen’s ability to improve the elasticity and the appearance of skin.
A number of organizations are now offering collagen supplementation for anti-aging and beauty. One of the most notable in direct selling is Vasayo, with its late 2021 launch of Beléza Collagen, a complex, multi-nutrient formula that supports soft, supple, and beautiful skin. As a unique blend of collagen, biotin, keratin, antioxidants, and synergistic components such as Vitamin C and hyaluronic acid, Beléza Collagen is a powerful formula that can keep skin looking vibrant and healthy and has achieved high success among the company’s Brand Partners and customers in early use.
Beléza Collagen’s launch has been exceptionally successful for two reasons:
The first is the product’s Advanced Delivery Technology, developed with the oversight of Vasayo Chief Scientific Officer, Tracy Gibbs. Advanced Delivery Technology uses a proprietary micronization process to create ultra-small collagen molecules for superior absorption. For maximum efficiency as a support for beautiful skin (as well as hair, nails, and joint function), studies show positive outcomes for females from a 2.5 Gram (g) dose per day for a period of 8 weeks, and additional benefits after approximately 12 weeks.
Vasayo’s advanced delivery technology also leads to the product’s second advantage, as greater absorption leads to greater economy. While some providers recommend a cycle of 15 days per month of consecutive use followed by a two-week break for ideal absorption, Beléza requires only 10 days of consecutive use followed by a 20-day break before beginning the cycle again. This brings the cost of Beléza Collagen, at 10 doses per month, to as little as one third the price of other popular subscription alternatives.
Ideal manufacturing and proper dosing is key
The right manufacturing process and the dosing and usage of collagen supplements is particularly important. A manufacturing process that draws from inferior ingredients or introduces contaminants, for example, could lead to negative side effects such as swelling or allergic reactions or gastrointestinal distress. Likewise, experts note that the visual benefits of collagen use for improved skin tone and hair can lead to the temptation to use too much collagen, in an assumption that if “some is good, more could be even better.” Consumers should exercise caution in this regard, as many providers of collagen products advise taking collagen shots or doses at full daily dose continually over long periods of time or even forever. Some even advise taking two servings per day, for good measure, thus creating the potential for negative side effects and taking a needless hit to consumers’ wallets.
In early months of usage, Vasayo’s Brand Partners reported stunning results. All benefits documented by published studies have been evident. Anecdotally, the early users of Beléza and other well-produced collagen supplementation products report additional benefits including better tendon and joint function, which is not surprising as a co-aligned function with the moisture and elasticity of skin. Other sometimes reported benefits include support for reduction of belly fat after approximately 15 days of usage. Some early users have reported additional resiliency and moisturization of female tissues being affected by the transitions of menopause. While these outcomes are not as widely supported by independent studies as of yet, they are important indications that popularity of high-quality collagen supplementation is well earned.
Which sources of collagen are best?
Another important point related to collagen supplementation is the collagen source. According to food science experts including Tracy Gibbs, marine collagen, when properly sourced and of high quality, is the superior source. Bovine sources of collagen are sometimes touted as a superior source of these compounds, but as Gibbs notes, are actually inferior, due to large molecule size and poorer absorption.
For more information on Beléza Collagen, readers can visit the Beléza Collagen-specific product information pages of Vasayo.com. As an organization, Vasayo is a privately-held direct sales company headquartered in Pleasant Grove, Utah, that is growing rapidly in its visibility and stature. Vasayo has been acknowledged as one of the Top 50 Healthcare Companies in the World by the International Forum on Advancements in Healthcare (IFAH) in June 2019. Vasayo creates and markets products that promote wellness, enhance beauty, and support daily renewal. Through innovations in food science technology, Vasayo maximizes the delivery of nutrients to the human body using liposomal technology and other advanced delivery systems.
In all, the use of nutritional supplementation for anti-aging and beauty is a dynamic new arena that Vasayo will continue to participate in strongly in 2022 and the years to come, according to company executives. For more information on the company, readers can visit Vasayo.com and can follow the company on Facebook or Instagram.