New Perspectives

5 Key Strategies to Improve Your Company’s Online Reputation

When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you…

Read More

Are We There?

I do not remember exactly when I first heard the question: Are we there? My memory is of a television commercial many years ago with two kids in the back seat of a car constantly asking their parents that very question. The question is indeed an excellent one. It is full of anticipation and excitement…

Read More

Focus on Canada

Eight months ago, I took my first trip to Ottawa, Canada’s capital, as the new President of the Canadian Direct Sellers Association (DSA).

Read More

Building a Movement

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO.

Read More

Herbalife & the FTC: 4 Points to Review

The speculation started immediately. As soon as the news—Herbalife Settles with FTC—began popping up on mobile alerts and news outlets early Friday morning, July 15, observers inside and outside the direct selling channel began scrambling to understand the bigger picture.

Read More

Annual Meeting Focuses on Reimagining Channel

The U.S. Direct Selling Association held its Annual Meeting in Phoenix, Arizona, June 5 to 7, bringing together direct selling company executives, academics, suppliers and global direct selling leaders for collaboration and conversation about the trends shaping the channel.

Read More

New Research on the YouEconomy

The cover story in the May 2016 edition of Direct Selling News explored the emergence of the YouEconomy — a seismic shift in the American economy that is expanding opportunities for individuals to carve their own paths toward entrepreneurship.

Read More