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Forward Thinking
Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
How companies can incentivize basic but critical business-building action. Rewarding and Incentivizing a distributor field isn’t all about recognizing those long-term leaders who stay at the top. In fact, many companies are moving in the direction of rewarding and incentivizing distributors who achieve smaller, more attainable milestones based on the specific action steps companies want […]
How can our channel assist consumers to make the most of their daily lives, versus the old model of selling them a lifestyle? In June, 7-Eleven launched an update to its 7Now delivery app to include thousands of new locations—7Now Pins—so customers can order to public spaces. Items include food and drinks and other home […]
More than half of America is on board with podcasts. But what does it mean for direct selling? Video may be taking over the internet, but voice and audio are carving out a huge piece of the future of online marketing. With the rise of voice-activated assistant devices such as Amazon Eco and Google Home, […]
Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with […]
Tokenization and blockchain technology may be the future of data security and payment speed. As technology continues to evolve along with buying experiences, one of the ongoing challenges for direct selling companies is providing faster and more secure payment processing solutions, both for the customer and the distributor. In direct selling, companies and pay system […]
DSA’s 2019 Growth & Outlook Survey results were just released, and after two years of modest decline, direct selling returned to growth, achieving $35.4 billion in estimated retail sales. Riding on the tailwinds of strong macroeconomic conditions, the direct selling channel is well-positioned to achieve accelerated and sustained growth if it addresses the following: Revisiting […]
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