We’ve all been shut in and shut out from so many fun activities and getaways—now that the tides are finally turning, and travel seems not only possible but essential in the coming months, here are a few things to keep in mind as you plan your incentive trips for 2022 and beyond.

It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.

Bridging the gap between the distributor field and the compliance department to build a synergistic relationship is no easy task. In an industry where some companies try to regulate the actions of tens of thousands of independent distributors, addressing compliance issues can be like trying to hold water in your hands. From the distributor’s point of view, getting a […]

According to a New York Digital Investment Group study conducted in April 2021, 46 million Americans (about 17 percent of the adult population) own at least a share of Bitcoin.

How Prüvit’s apparel strategy creates a unique culture. Branded gear can be a terrific way for direct selling companies to increase exposure and facilitate culture throughout the field. Today’s effective strategy has evolved from slapping some logos on shirts to creating well-planned and well-executed campaigns. Branded apparel is no longer just for the most enthusiastic field distributors. Direct selling companies with successful strategies create apparel that distributors genuinely want.

Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.