In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Truman Hunt, CEO of Nu Skin Enterprises Inc., about leadership, sustainability and being a force for good.

The challenge is out there: Make direct selling a Dynamic Force for Good. Truman Hunt, newly seated Chairman for the Direct Selling Association, put forth this mantra when he outlined his vision for the coming year during the 2014 DSA Annual Meeting in Orlando earlier this summer.

Truman Hunt, President and CEO of Nu Skin Enterprises, is the recipient of the 2014 Direct Selling News Bravo Leadership Award. This award was presented to Hunt because of his leadership and commitment to Nu Skin employees, independent representatives and the industry as a whole.

One of the direct selling industry’s most unique stories has evolved into one of its growth rocket ships. Origami Owl, founded in 2010 by then-14-year-old Bella Weems and her mother, Chrissy, grew by 870 percent in 2013—its second year as a direct seller.

When a young company grows by half its size in a single year, the industry salutes in appreciation. When the company is 30 years old, does business globally and increases revenue by 49 percent—$977 million in a single year—it’s jaw-dropping.

The Avon Foundation for Women began in 1955 as a small, private, corporate foundation funded by Avon Products and has grown to be the largest corporate-affiliated philanthropy focused on women’s issues globally, according to Carol Kurzig, President of the Avon Foundation.