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read / Feature Articles

Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.

Where We Have Gone and the Vision of Where We Are Going
Feature Articles
BY Joseph Aquilina March 01, 2018
Where We Have Gone and the Vision of Where We Are Going
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” —Benjamin Franklin Mr. Franklin’s words can be applied to any of his roles: newspaper publisher, inventor, postmaster, statesman and humorist. But his words have an especially keen meaning for DSA’s ethics and self-regulation program that has been a guiding force […]
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Personal Development Trends to Watch
Feature Articles
BY Courtney Roush February 02, 2018
Personal Development Trends to Watch
Special section of the February, 2018 Cover Story Several trends, shaped by consumers’ evolving preferences about how they like to receive information, will continue to impact the way direct selling companies share personal development resources both to their employees and independent salesforce members in 2018: Microlearning: The term “microlearning” refers to learning in short bursts, […]
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Nothing to Prove: Scentsy Weighs Every Action for Cultural Authenticity
Feature Articles
BY Beth Douglass Silcox February 02, 2018
Nothing to Prove: Scentsy Weighs Every Action for Cultural Authenticity
In their first seven years, Heidi and Orville Thompson built home- and personal-fragrance company Scentsy into one of direct selling’s top-line players. What began in a 40-foot metal shipping container on a Meridian, Idaho, sheep farm in 2004 led to meteoric growth by 2011 when they hit $535 million in revenue. The next year Scentsy […]
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The Role of Our Association: Now and into the Future
Feature Articles
BY Joseph Mariano February 02, 2018
The Role of Our Association: Now and into the Future
In Washington, D.C. and across the country, there is an association for everything. Each industry, product or interest group has its own agenda. And there is an association to advocate for each one of those agendas on all levels of government. For Americans, it seems only natural to stand together and advocate for a point […]
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2017: A Year in Review
Feature Articles
BY Joseph Mariano December 01, 2017
2017: A Year in Review
Click here to order the December 2017 issue in which this article appeared. I look back over 2017 with great pride at what the DSA team accomplished on behalf of our industry. We brought member company executives together to share their advice and concerns, to support our vital advocacy efforts, and to commit to ever-higher ethical standards […]
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New Trends That Will Make Us or Break Us
Feature Articles
BY Darren Jensen November 01, 2017
New Trends That Will Make Us or Break Us
Click here to order the November 2017 issue in which this article appeared. I LOVE BEING IN THIS CHANNEL. Over the past 27 years, I feel like I’ve seen it all. And really, truly, from daily field work to taking part in growing businesses, seeing the operations and mentoring young business leaders, I can’t imagine a better […]
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