Gourmet coffee company Organo Gold has announced a new strategic partnership with professional golfer and entrepreneur Greg Norman and his group company, Great White Shark Enterprises. Based in Vancouver, British Columbia, Organo Gold offers coffee, teas and other products infused with Organic Ganoderma.

During his 42 years in the direct selling industry, Neil Offen’s various roles included Vice Chairman of the Direct Selling Education Foundation (DSEF), Secretary General of the World Federation of Direct Selling Associations (WFDSA), and—from 1978 to 2011—President and CEO of the 100-year-old Direct Selling Association (DSA).

Whatever the product, person or promotion, social media has provided a platform to market it. The ubiquity and constant evolution of social media tools combine to test the fortitude of marketing departments everywhere

Skincare and nutrition company Nu Skin, one of many brands expanding operations in China, will target the Chinese market and the wider Asia Pacific region with the imminent rollout of its new facial spa device.

Whether developing cutting-edge training tools, a competitive compensation plan or an expertly choreographed auto-ship program, leaders regularly encounter both the challenge and opportunity to draw upon one of their company’s strongest assets: culture.

At 37 years old, financial services distributor Primerica can be proud of its past, but its leaders are more focused on its future. They’re building the company to last.