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At the Beauty 2.0 Awards held last week in Paris, several direct selling brands were honored among the most inspiring cosmetics, personal-care brands and retailers in digital marketing.
Blyth Inc., a marketer of health, wellness and beauty products, as well as candles and home accessories, today announced that its board of directors has unanimously rejected an acquisition offer from CVSL Inc. Blyth, whose family of direct selling brands includes ViSalus and PartyLite, received the unsolicited conditional proposal from Dallas-based CVSL on Oct. 25, 2013.
The MarCom Awards—one of the largest creative competitions in the world—has revealed its 2013 honorees, and several direct selling companies are being recognized for their achievements in marketing and communications.
Just two years after launching its residential solar offering, Vivint now claims a 9 percent share of the U.S. installation market. The company’s door-to-door sales strategy has attracted investors and enabled Vivint to thrive in the rapidly growing solar industry.
In the U.S. alone, 15.8 million people are currently participating in direct selling, and each brings his own motivation to pursue the business opportunity. A recent survey conducted by MBO Partners, a platform that supports independent consultants, provides some insight into what is driving America’s independent workforce—be they freelancers, self-employed or independent contractors.
As hedge-fund investor Bill Ackman continued his disparaging commentary on Herbalife at a recent appearance at Oxford University, Rafael A. Fantauzzi—who serves as President & CEO of the National Puerto Rican Coalition (NPRC) and a Board Member of the Hispanic Association on Corporate Responsibility (HACR)—offered a very different perspective on the company.
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