Avon Products Inc., the company for women, announced on April 18 a ground-breaking sponsorship as the global beauty giant became Principal Partner of Liverpool Ladies Football Club and the Club’s Official Ladies Beauty Partner.

Pure Romance, the Cincinnati, Ohio-based direct seller of relationship-enhancement products, reported a 24 percent increase in sales for 2016.

LR Health & Beauty Systems GmbH, the Ahlen, Germany-based direct seller of cosmetics, fragrances and nutritional products, recently held a cornerstone ceremony to mark the construction of its new aloe production site in Ahlen.

Heather Jackson, a triathlete sponsored by global nutrition company Herbalife, won the women’s race at the IRONMAN 70.3 Peru on April 24, and then donated all proceeds to the Peruvian people devastated by the recent floods that displaced an estimated 900,000 families.

One of the world’s billion-dollar direct selling markets is off to a good start in 2017. Thailand, which ranked No. 13 in August 2016 DSN coverage of global retail sales, reported revenue growth of 2–3 percent in the first quarter of 2017 compared with the same period for 2016.

Gilbert, Arizona-based Isagenix celebrated Earth Day, April 22, with a commitment to increase its sustainability efforts and find new ways to help protect the planet.