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The passage of 100 years is something few of us will get the get chance to witness. Instead, we use photos, journals, news accounts, oral histories and folklore to do our best to understand and appreciate our history. Over the next 18 months, the Direct Selling Association (DSA) will engage in exactly this process of piecing together a century of working on behalf of direct selling companies and the millions of Americans who have realized success through our method of product and service distribution.
As all of us at the Direct Selling Education Foundation (DSEF) began planning for a new year serving the public interest and enhancing direct selling’s image, I found myself reflecting on my 20 years in this industry I’ve come to love. When I assumed the position of executive director at DSEF in March 2009, it felt very much as if I’d come full circle.
If you are unaware of your obligations under the Federal Trade Commision’s (FTC) various (and changing) guidelines and regulations, you could be putting your company and salesforce into a potentially precarious legal situation.
For any trade or professional association, a code of ethics plays an important role.