EllieMD announced the debut of a line of Hormone Replacement Therapy (HRT) products. The company described the launch as more than the addition of a new product category, but rather a reflection of the company’s “commitment to pioneering self-health for people struggling to find solutions for their wellness needs.”

Beneve debuted a new streamlined visual identity, sleek packaging, a simplified product portfolio and strategic investments as part of a comprehensive company rebrand.

The Direct Selling Association (DSA) released a statement acknowledging that Delaware House Bill 162 failed to advance from committee. HB 162, described by many industry leaders as “anti-direct selling” legislation, would have mandated strict regulations for the channel.

Natura launched The Future P&L, a digital platform designed to help companies measure the impact of their environmental, social and governance (ESG) initiatives. Free to businesses across industries, the platform wields components of Natura’s own integrated Profit & Loss (iP&L) process, which, in addition to financial results, measures the impact of corporate performance on a variety of ESG initiatives, like carbon emissions and offsetting, circularity, regeneration and conservation of biomes and income generation for its network.

Tranont announced a telehealth partnership with BelleMD as the company steps into the GLP-1 space. Through this partnership, Tranont will now expand its wellness offerings to include provider-guided prescription weight-management and peptide therapies with science-backed nutritional support.

Mary Kay Inc. launched the Special Edition Mary Kay Blush Stick as part of its Pink Changing Lives campaign. Through this initiative, each pocket-sized blush stick purchase – available in shades Kind Spirit and Spark Change – will directly support local nonprofit partners who are funding critical causes that impact women every day.