USANA Health Sciences, Inc. (NYSE: USNA) announced financial results for its fiscal third quarter ended September 28, 2019. Third quarter 2019 net sales were $260.6 million, compared with $296.8 million in the prior-year period, or a 12.2 percent decrease year-over-year. The company’s total number of active Customers at the end of the third quarter was […]

AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also […]

3 direct sellers were named to Inc.’s annual guide of the 5,000 fastest growing privately held companies in the U.S. for 2019. Tranont, Xyngular and ARIIX were all named in the Consumer Products and Services category. Tranont, founded in 2013 and based in Lehi, Utah, landed at No. 597 with 744 percent growth over the […]

Bountiful, Utah-based ARIIX recently announced its merger with LIMU, an Orlando, Florida-based direct sales company. According to ARIIX, the partnership formed due to shared values in industry innovation, enhanced product offerings and strong projected sales figures. “Both ARIIX and LIMU were founded on the philosophy of truly advocating for the independent business builder,” said Dr. Fred Cooper, ARIIX […]

Nature’s Sunshine Products, Inc. (NASDAQ: NATR) reported net sales of $90.7 million for the second quarter ended June 30, 2019. The $90.7 million was a decrease of 0.6 percent from the second quarter of 2018 for the Lehi, Utah-based direct seller, a leading natural health and wellness company engaged in the manufacture and sale of […]

When the WFDSA numbers came out in June, it showed that 46 percent of the global revenue for direct selling came from Asia/Pacific (32% North America, 21% Europe) with China its largest market making up the bulk of that number (nearly 40%). In our July feature titled The China Conundrum, we discussed the possible impact […]