The services side of the direct selling industry has plenty to smile about. Providing services from energy to travel and everything in between, these distinctive direct selling businesses are booming.

Last year, in the special report titled S.W.O.T. Analysis on Direct Selling, DSN postulated that those companies that "monitor and manage their Internet presence will benefit from the speed at which information now flows."

The objective of traditional advertising is always the same—to interrupt consumers in order to create interest in a sales message.

Painting a picture of the global direct selling industry really depends on perspective. From a direct selling point of view, the rules of perspective allow the entrepreneur to be a participant in creating their new reality as an independent business owner. That is true opportunity.

The mutually beneficial, strategic alignments between companies or brands and charitable endeavors are causing a paradigm shift.

The World Federation of Direct Selling Associations (WFDSA) recently released its Global Statistical Report after compiling the data for the year 2010.