That’s the dream for so many companies—direct sellers included. And that’s why this month we decided to take an in-depth look at what it takes to reach that enviable milestone. There are over a dozen companies in direct selling that have reached billion-dollar status—we wanted to know what they had in common and if there were lessons to be learned from their journeys we could share with our readers. We found some pretty surprising (and also not-so-surprising) commonalities in their cultures, operations and structures. I think this is a story every executive in the channel can benefit from—I hope you enjoy it.
I also think you’ll find Jason Dorsey’s article on how to hire and attract the next generation of direct selling executives to be full of insights and easy action items as well. Jason is THE expert on generational differences and dynamics. I always find myself nodding my head and taking pages of notes whenever I hear him speak or read his work. I am excited to share he will be a keynote speaker at Direct Selling University April 20 and 21—registration for this free hybrid event is open now at dsu2022.com.
In honor of International Women’s Day happening March 8, we examine how direct selling companies are helping aspiring female entrepreneurs around the world and here at home build a better life. We also take a closer look at newcomer to the billion-dollar club, Scentsy, and check in on Bellame as they share their story of a startup who didn’t just survive but thrived during the pandemic.
And check out the excerpt from our second Iconic Insights podcast hosted by social selling thought leader Heather Chastain! Each month, Heather engages with the world’s finest authors, speakers and innovators, exploring how their unique points of view relate to direct selling. This month she chats with Gloria Mayfield Banks on the importance of recognition. Make sure to check out the full episode—as well as the rest of our podcasts at directsellingnews.com or wherever you find your favorite podcasts!
As always, DSN strives to be your daily resource for global news impacting the direct selling channel. If you haven’t yet, make sure to sign up for the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for text alerts by becoming a member of our VIP community where you’ll always get our top stories first and fast.
All the best,
Shelley Rojas | Publisher & Chief Brand Officer
From the March 2022 issue of Direct Selling News magazine.