For the first time, Avon UK products will be available on Amazon. This new omnichannel approach is part of the company’s new “Embrace your Power” branding and an effort to boost its digital footprint and modernize its market identity.
“Avon is a true pioneer in direct selling and, as we continue to realize our omnichannel ambitions, now is the right time to launch our new Amazon store,” said Kristof Neirynck, Global Chief Marketing Officer at Avon. “Across Avon worldwide, online sales are now nearly three times pre-pandemic levels and expansion into other channels complements our existing network of reps who offer best in class relationship selling.”
More than 300 of the company’s products are now available on Amazon, with more expected to be added throughout 2023.