Avon has partnered with APEXX Global, the multi-award winning global payments platform, to provide a payment solution for Representatives across many of its markets.
The partnership will empower Representatives to better engage with consumers using social media and digital tools..
APEXX will provide a Payment Orchestration Layer, enabling Avon to select the most suitable payment method for Representatives across different countries. APEXX securely processes transactions via globally recognized payment methods, including credit/debit cards, PayPal, Apple Pay and Android Pay, in addition to market-specific options such as Dragonpay. This allows Avon to provide a seamless and integrated payment service to consumers. APEXX also provides an end-to-end service which drives cost synergies and improves payment conversion rates.
According to Avon, the partnership fits perfectly with the company’s strategy to Open Up and Grow. A key focus for the team is the digitization of its business, using a combination of technological approaches to support Representatives and to further open up access to its loyal customer base. This digital transformation marks a significant shift for the company, as it seeks to increase opportunities for Representatives and optimize the customer experience.
APEXX’s global payment platform will further modernize and simplify the Representative journey at Avon. The solution will initially be deployed in 16 countries around the world, starting with Egypt in October and quickly followed by Portugal, Greece and the Philippines.
“Accelerating our digital strategy is more critical than ever as the new normal we find ourselves in means that our consumers are increasingly looking for new ways to shop and connect, while our Representatives are looking for new ways to operate,” said Nick Burton, vice president of Digital Platforms & eCommerce for Avon International. “Relationships are at the heart of our business and improving payment processing means our Representatives have more time to spend offering the personalized beauty advise their customers are looking for.”
