Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience. The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site […]

NuCerity International, which offers medical-based skin care and health and wellness products, has promoted Elena Hall to vice president of systems, support and global compliance. Hall has been with the Houston-based company for four years, serving as director of global compliance. “Elena is major asset to NuCerity and has contributed so much to the success […]

New Avon LLC, a New York-based beauty brand that has served North America for more than 130 years, recently expanded into the health and wellness category with the introduction of Espira by Avon. Espira by Avon is a nutritional supplement line designed with naturally sourced ingredients to restore and boost natural energy for women and […]

Former Tupperware chief Joe Hara, who led Tupperware’s North American and international divisions during the company’s golden years in the 1960s, 1970s and 1980s and was the business face of the company for nearly three decades, died on Christmas Eve 2017. He was 91. According to current CEO Rick Goings, Hara was “the heart of […]

On Jan. 4, the Federal Trade Commission, which works to promote competition and protect and educate consumers, released business guidance to help members of multi-level marketing (MLM) companies apply core consumer protection principles to their business practices. The non-binding guidance features detailed answers to 17 questions related to multi-level marketing, including compensation structures, internal consumption […]

LR Health & Beauty, a seller of personal-care and cosmetics products based Ahlen, Westphalia, Germany, is launching a health management system surrounding its new health brand, LR Lifetakt. The brand will be introduced gradually in the countries where LR is active. LR Lifetakt bundles high-quality food supplements and meal replacement products, which were developed by […]

Nerium International, a provider of science-based rejuvenating skincare and wellness products based Addison, Texas, has appointed Tomomi Kosugi as General Manager of Nerium International Japan. Kosugi has more than 20 years of experience in direct selling. Prior to joining Nerium International Japan, he served as president of several companies’ Japanese businesses. In his new role, […]

Melaleuca, an Idaho Falls, Idaho-based direct seller natural nutritional and household products, recently reached a milestone event in the company’s history. On Dec. 26, CEO Frank VanderSloot shared the news that the wellness company had reached $2 billion in annual sales. The milestone was celebrated at a gathering at the company’s central headquarters where a […]

Mary Kay Inc., the iconic Dallas, Texas-based beauty brand, and women’s fraternity Alpha Chi Omega recently announced the winners of a social media contest held during National Domestic Violence Awareness Month in October to inspire healthy relationships among young people. For the contest, Alpha Chi Omega encouraged its members to work together against domestic violence. […]

In a story we posted online Dec. 18, 2017, and in our January issue of Direct Selling News, we incorrectly reported that Stemtech International, a global seller of nutritional products based in Pembroke Pines, Florida, had filed a motion with the U.S. Bankruptcy Court to convert its Chapter 11 bankruptcy status to Chapter 7. It was […]

Click here to order the January 2018 issue in which this article appeared. Whether you’re hitting the gym to burn off a few pounds, hitting the street to look for a new job or hitting those business goals you set for 2018, the start of a new year marks a time of renewal and resolutions—a great rebooting, […]

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO. Since his retirement, he wrote the best-selling book Real Leadership: 9 Simple Practices for Leading and Living with Purpose, and he now serves as Leadership Editor for SUCCESS magazine and president and CEO […]