Herbalife Nutrition Ltd. (NYSE: HLF) recently reported net sales of $1.2 billion for the second quarter ended June 30, 2019. Net sales decreased 3.5 percent compared to the second quarter 2018. Excluding China, net sales increased 5.4 percent compared to the second quarter 2018 with growth in eight of the company’s top ten countries. “Our […]

Avon Products, Inc. (NYSE:AVP) announced its results for the quarter ended June 30, 2019. Total reportable segment revenue decreased 12 percent in reported currency and 5 percent in constant dollars. Price/mix increased 9 percent. Active Representatives from reportable segments declined 10 percent, with decreases reported in all segments, and declined 3 percent compared to first-quarter […]

More than half of America is on board with podcasts. But what does it mean for direct selling? Video may be taking over the internet, but voice and audio are carving out a huge piece of the future of online marketing. With the rise of voice-activated assistant devices such as Amazon Eco and Google Home, […]

Using Sensory Acuity To Get Your Message Across Have you ever sat through a presentation that completely bombed, leaving you and the rest of the audience asking the question, “Did you say something?” Maybe you were that presenter. I’ve been there myself—before I learned one of the most valuable communication lessons of my career: Any […]

MORINDA Founded: 1996 Headquarters: American Fork, UT Top Executives: Brent Willis, CEO Products:Healthy beverages, skincare, supplements   Morinda establishes its new home within the New Age Beverage family of healthy beverage companies. The world’s leading experts on the health benefits of Tahitian Noni Juice never experienced a humble beginning. Morinda exploded onto the health and […]

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with […]

An icon in both the beauty and network marketing industries, Mary Kay has been focused on empowering women since its inception in 1963—long before female empowerment was mainstream news. Mary Kay Founded: 1963 Headquarters: Dallas, Texas Top Executives: David Holl, CEO Products: Skincare and cosmetics Today, with millions of consultants worldwide, 1,500 corporate employees and […]

Your Support for Preserving the Direct Seller Independence Act Technological advances have transformed the consumer experience, and a few taps on a smartphone app can make all manner of daily responsibility faster, easier and often more affordable. There’s no doubt about it: while tech has ushered in a revolution in the delivery of goods and […]

It belongs to those whose marketing puts customers at the center of their universe. It takes a lot to stop us in our tracks. We are constantly entertained, and when we’re not, we can turn to our bloated newsfeeds for a dose of information, inspiration, sarcasm or anxiety, with promoted content interspersed in between. With […]

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months […]

We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact […]