While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available […]

Direct selling faces exciting times: a wider range of businesses have come to recognize our channel’s strategic advantages—its ability to forge unrivaled relationships between consumers and the individual direct sellers who bring the promise of our brands to life. As the channel’s reputation elevates, our companies are steadily attracting executive talent from some of the […]

MONAT Global welcomes Marc Juan Lopez as Chief Financial Officer (CFO). A financial executive with 16 years of diverse international experience with Fortune 500 companies, Lopez held positions in corporate finance, financial reporting, accounting, internal controls, risk management and auditing. “I am pleased to add Marc to our team. His talent and expertise further strengthen […]

It’s been a month since the Code Administrator of the Direct Selling Association (DSA) made it known to all member companies in a memo released July 29th stating  “…it is the determination by this office that the sale of ingestible CBD (cannabidiol-based oils) products such as a foodstuff, nutritional supplement, tincture or for any digestible means for humans or […]

Coty and Younique announced a mutual decision to terminate their partnership. Coty Inc. acquired 60 percent of the fast-growing beauty brand in 2017 for approximately $600 million in cash. According to a statement released from Coty, given the different nature of the companies’ business models and the need for a strong and specific focus to […]

United States Congresswoman Virginia Foxx (R-NC) visited the 60 employees at the Princess House Distribution Center located in Rural Hall, NC. The Direct Selling Association, national trade organization for the direct selling industry, works with members like Princess House—and executive leaders such as Connie Tang, Princess House CEO and DSA Vice Chairman—to identify opportunities to meet their elected […]

HealthSyncTM Global recently appointed Doug Jensen as President. Jensen will oversee operations, sales, strategic direction, and leadership for the emerging wellness company.  Jensen has over 25 years of corporate leadership and sales experience with 14 years in the network marketing industry. “Doug is one of the most uniquely qualified individuals with whom I have ever […]

Plexus Worldwide is pleased to announce the addition Kim Drabik to its leadership team as the Director of Government Relations. In this new corporate role, Drabik will be responsible for driving strategy that moves good public policy, stakeholder engagement involved with local, state, federal and global government affairs. “Kim brings established and well-known direct selling industry […]

LG Household & Health Care’s acquisition of the North American operations of New Avon LLC announced back in April went through earlier this month. In connection with this transaction, Former President of Coca-Cola Korea Company Paul Yi has assumed the CEO duties from Laurie Ann Goldman, who led New Avon for the past eight months. […]

Company culture is about more than everyone getting along or creating a fun environment to work in, says Monica Eaton-Cardone, COO and co-founder of Chargebacks911 and CIO of Global Risk Technologies. The culture of an organization, she says, is about the way in which people work together to propel the business forward. All companies must define their culture […]

Morinda/New Age (NASDAQ: NBEV) recently announced that it plans to expand operations into three regions: Africa, Europe and Latin America. “We call this new initiative Project: White Spaces, and it begins today,” said Chief Commercial Officer Kelly Olsen. “We see white spaces in every market, and we will seek the best leaders in the industry […]

Mary Kay Inc. announced the appointment of Katherine Weng as general manager for Mary Kay (China) Co., Ltd. Based in Shanghai, Weng will report directly to Mary Kay’s Asia Pacific Region President KK Chua. “Katherine’s tireless work ethic, strategic mindset and ability to forge long-term relationships have enabled Mary Kay China to reach new heights,” […]