Damsel in Defense Founded: 2011 Headquarters: Boise, ID Top Executive: Mindy Lin, CEO Products: Self defense products and educational materials The invisible, slow healing wounds of sexual violence and domestic abuse often shape the way a woman sees herself, her future and the world around her. But what if that tragedy could be redeemed […]

CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]

How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

ARIIX was recently honored with the One Planet Awards Grand Trophy. “It’s an honor to receive such esteemed recognition and to be named the consumer products Company of the Year by the One Planet Awards,” said ARIIX CEO and Founder Dr. Fred Cooper. “As we embark on our eighth year of business, I am more […]

ARIIX was recently honored with the One Planet Awards Grand Trophy. “It’s an honor to receive such esteemed recognition and to be named the consumer products Company of the Year by the One Planet Awards,” said ARIIX CEO and Founder Dr. Fred Cooper. “As we embark on our eighth year of business, I am more […]

Mannatech has published a website detailing the science behind its products and the history of its 26 years in the direct selling health and wellness arena. The company that pioneered Glyconutrition gained tremendous growth and worldwide acclaim for its products containing Acemannan, extracted from the aloe vera plant, in the mid-1990s. However, during the past […]

Mannatech has published a website detailing the science behind its products and the history of its 26 years in the direct selling health and wellness arena. The company that pioneered Glyconutrition gained tremendous growth and worldwide acclaim for its products containing Acemannan, extracted from the aloe vera plant, in the mid-1990s. However, during the past […]

Zurvita announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. Hester comes to Zurvita with over 30 years in the direct selling industry. According to Zurvita’s press release, Hester has experience in leading over […]