The Direct Selling Association (DSA) has filed a brief challenging the authority of the Federal Trade Commission (FTC). On October 2, DSA filed an amicus brief in the United States Supreme Court with the United States Chamber of Commerce and National Retail Federation in FTC v. AMG Capital Management LLC. The brief supports the position of AMG Capital Management regarding an enforcement action […]

International social selling company VIIVA has announced the appointment of Percy Chin as the company’s new CEO. Chin brings more than 40 years of financial and business development expertise with worldwide brands that include Warner Brothers, Coca-Cola and global direct selling companies. The direct selling and consumer products veteran joins a management team that has […]

The World Federation of Direct Selling Associations (WFDSA) announced that Roger Barnett, chairman and CEO of Shaklee, will serve as the organization’s chairman through October 2023. Barnett assumes the role of chairman from Magnus Brannstrom, CEO and president of Oriflame. “It is an honor and privilege to serve the direct selling industry as chairman of […]

NewAge, Inc. announced that it has amended the merger agreement for the acquisition of ARIIX. The Colorado-based omni-channel social selling and distribution company stated that it expects to close the transaction no later than November 30, 2020. Details of the amended and restated agreement and plan of merger are included in the Company’s Current Report on […]

Youngevity announced that it received a Staff Determination Letter (“September Notification”) from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”). Youngevity received the letter on September 29, 2020. The letter stated that the Staff of Nasdaq has determined that the Company did not meet the terms of the exception previously granted to it by […]

On September 23, the Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for independent direct sellers throughout the United States. The event took place across the country this year and participants spoke with elected representatives virtually at their homes. More than 125 direct selling distributors and executives representing 33 states met with Members […]

Scentsy announced that it will team up with the National Hockey League (NHL) on a new line of wickless wax warmers celebrating the league’s 31 teams. Scentsy, an international fragrance and home décor company, has worked with many well-known brands, and the NHL is among the top requests from Independent Scentsy Consultants in the United States and Canada. […]

Univera has decided to transition away from network marketing. The following message was posted to the Univera website on October 1, 2020: It is with a heavy heart that we announce that Univera ownership has made the difficult decision to transition the company from a network marketing organization to sales strictly through e-commerce channels. Owners […]

Once you at the HQ level develop new products, offers, or activities, the challenge of getting them on the market comes up. This requires promotion via various channels, social media marketing channels in particular. In the direct selling model, this process presupposes distributors’ involvement, as they communicate with potential clients and represent your brand and […]

Natura &Co announced a global offering of common shares. The Sao Paolo-based company announced it has commenced a global offering of approximately R$6,207.2 million (US$1,106.3 million), based on a price of R$51.13 per share, corresponding to the closing price of the common shares on the Novo Mercado segment of the São Paulo Stock Exchange (B3 […]

Le-Vel announced its commitment to continue to support the National Breast Cancer Foundation (NBCF) in its efforts to provide hope to those affected by breast cancer. Starting today, Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold through Oct. 31. “We are thankful for Le-Vel’s support of our […]

HOW TWO INDUSTRY VISIONARIES FROM LE-VEL FORECASTED THE NEED FOR AN ALL-VIRTUAL WORKPLACE. HAVE YOU EVER watched children play? Notice how their imaginations transform ordinary objects and places into whatever their minds conjure in the moment. Cardboard boxes become spaceships. A towel becomes a superhero cape. The backyard becomes a jungle. Kids don’t let what […]