Rudy Revak is the craftsman behind multiple highly successful direct selling companies, including Symmetry and Xyngular, which he founded in 1995 and 2009, respectively. As the Chairman and Founder of Global Ventures Partners, an investment capital firm committed to creating opportunities for common people to achieve uncommon results, Revak was instrumental in the acquisition and […]

Larry Thompson was once called “The Architect of Wealth Building” by The Wall Street Journal. With more than 50 years of experience in direct selling, Thompson, along with Mark Hughes, the founder of Herbalife, laid the foundation for what has become one of the largest brands in direct selling. Thompson is also known to be a mentor […]

Here at Direct Selling News, we are celebrating our 200th issue. That means that for the last 17 years, we have been researching, reporting and curating important industry news and trends. To that end, we’ve profiled hundreds of executives and companies; compiled thousands of statistics; and chronicled countless trends, regulatory concerns and technical innovations. We’ve […]

Whether you’re back in the office or working from home, pre-dinner chaos seems to be a constant in kitchens across the continent. The quick options are never healthy and the healthy options are never quick. Canadian party plan company Epicure knows the secret to have both—and it’s all in the ingredients. Solving The Dinner Dilemma Since 1997 As a […]

Farmasi’s Successful Push West to North America. Farmasi is a start-up like no other in the North American direct selling market. When it launched its U.S. beauty and skincare business in January 2019, it brought with it a 70-year-old international legacy. Their roots run deep—first as a pharmaceutical manufacturer and retail distributor, then later as the maker […]

Advice really does matter. Learning from others who have gone before you not only helps you supercharge where you’re going; it also helps you avoid risks by learning from the mistakes others have made. Simply put, if you want different (better) results, you need new thinking. Learning strategically from the wisdom and insight of others helps […]

As direct selling companies continue to look for ways to leverage growing technology to create unique customer experiences while building loyalty, virtual reality and augmented reality are among the hottest trends. According to a Statista report, the augmented reality and virtual reality market are scheduled to reach $72.8 billion by 2024, compared to roughly $12 billion […]

Events are at the core of the direct selling industry and vital to building culture and retention. The past year has undoubtedly thrown major curveballs to events, and certainly to event planners. Many companies were forced to shift from in-person to virtual events. Still, hybrid events are predicted to significantly rise in popularity and necessity as […]

Since its inception, Direct Selling News has stuck to its mission to serve the direct selling community of executives with information and news based upon journalistic standards that have enabled us to tell stories that need to be told. In publishing our 200th edition, we recommit to the future with the same foundational principles and […]

In early January 2020, none of us could have foretold what the year would bring for society and the global community. DSA set our agenda: one that would continue to build direct selling’s reputation as a consumer protection champion. Events and education sought to uncover new opportunities for driving the direct selling channel’s rejuvenation through […]

Medifast announced its fourth quarter and full-year results for 2020, citing a fourth quarter revenue increase of 55.3% over the same period from the previous year, and resulting in $264.9 million. Total revenue for 2020 represented a 31% increase, year-over-year, and $934.8 million. The number of active earning OPTAVIA Coaches during the fourth quarter rose […]

USANA Executive Director of Digital and Brand Strategy, Teresa Elias, was named a top young leader, earning Utah Business Magazine’s 40 Under 40 award. Elias joined USANA in 2010 as a creative services editor. Today, she is in charge of the company’s brand, digital content strategy, athlete partnerships and digital marketing. “Teresa has been instrumental […]