eXp World Holdings, the parent company of eXp Realty, promoted Wendy Forsythe to Chief Operating Officer. Forsythe served as eXp Realty Chief Marketing Officer for the last two years, during which she led what the company called its “most significant brand transformation to date” and modernized the global brand’s identity, expanded its social media presence and elevated agent events.

Forsythe began her career as an agent and brokerage owner and will use her experience to build scalable, “agent-obsessed” operations while always viewing systems and tools through the lens of customers, agents and leaders.

As COO, Forsythe will oversee eXp Realty operations, technology integration, agent programs and transaction support while building operational efficiencies to empower agents and team leaders to run and grow their businesses.

“As eXp Realty continues to scale, our operations must be as agile and innovative as our brand,” said Leo Pareja, eXp Realty Chief Executive Officer. “Wendy’s combination of field-level agent empathy, operational excellence and a proven track record of scaling large brokerages and brands makes her the right leader for our next chapter. She has spent her career aligning vision, execution and systems and I’m thrilled to partner with her as we build operations worthy of our global community.”