Nature’s Sunshine continues its strategy to drive success within the Latin American market with the promotion of Vallen Blackburn to the role of Vice President and General Manager of Latin America. Blackburn joined Nature’s Sunshine in 2016 and leveraged his finance experience to help develop the company’s business intelligence strategies. 

“I’m pleased to announce Vallen’s appointment as our head of Latin American operations,” said Terrence Moorehead, President and Chief Executive Officer, Nature’s Sunshine. “Latin America is an important and growing region for Nature’s Sunshine, and Vallen’s passion for excellence and disciplined leadership style will help take these markets to the next level.” 

The company’s Latin American business saw an 18% increase over the previous year in local currency, and Nature’s Sunshine believes it is still in the early stages of its strategy implementation in the region. 

“It is a great time to be a part of the Latin American business,” Blackburn said. “I’m excited to continue executing our transformation strategies to realize the potential we have in this critical region.”