Partner.Co announced Tracey Ashford has been appointed National Sales Director for Canada. Ashford brings nearly three decades of experience in the direct selling industry and expertise in field development, mentorship and collaborative leadership. Her own engagement in building an organization from the ground up shaped her passion for driving meaningful growth—on both a team and personal development level.

In this new role, she will work closely with the company’s Vice President of Canada and Asia Pacific to build strong market momentum and support continued growth across Canada.

“Welcoming Tracey to the Partner.Co leadership team will make for an exciting next chapter in this rapidly growing market,” Partner.Co wrote in a statement. “Her field-first leadership style and passion for helping others unlock their potential add fresh energy to an already fast-growing market, positioning the team for continued success nationwide.”