ShopIQ announced Rodger Smith has been named President. Smith has almost two decades of experience serving in executive leadership roles and brings expertise in affiliate marketing strategies, platform leadership and modernization, scaling direct selling operations, business model optimization and operational clarity.

Smith sold his first software company in 2010 and has advised startups, led SaaS companies through every stage of development – from seed to scale to exit – and knows how to replace legacy systems with intuitive, scalable platforms that empower distributors.

“What excites me about ShopIQ is the clarity of purpose,” Smith said. “ShopIQ exists to bring Shopify and direct selling together the right way. Not by forcing compromises. Not by pretending complexity does not exist. By designing architecture that respects both worlds. This intersection is where I am spending the next chapter of my career. It is where the future of direct selling will be built.”