Juice Plus+ announced the appointment of Stuart Kronauge as the company’s new Chief Executive Officer.

Kronauge, who has previously worked in c-suite level roles at two household name food and beverage companies, is the first woman CEO in the company’s history.

“My new role at Juice Plus+ has connected me to a community of 200,000 independent Sales Partners who are creating change and showing others that small, everyday changes can have a big impact on their and their families’ health,” Kronauge wrote in a statement on the Juice Plus+ blog. “At Juice Plus+, our powerhouse of female Sales Partners are blazing trails for other women to follow, and that’s something I’m incredibly proud to be a part of.  Female entrepreneurs – at Juice Plus+ and elsewhere – are an emerging force to be reckoned with. As a female business executive, I couldn’t be more excited about our future.”

Paulo L. Teixeira, the company’s former CEO, will now move into a role as executive chairman of the board to focus on broader visions for the company.