doTERRA announced the appointment of Steve Powell as Executive Vice President of Innovation and Advanced Development. Powell brings more than 25 years of experience building and scaling device platforms across health, beauty, sleep and IoT, including leadership roles at Nu Skin and Rodan + Fields, and innovations that have generated over $1B in global revenue.

In this new role, Powell will lead the company’s innovation and advanced development strategy, focusing on next-generation device platforms that integrate intelligent technology, personalization and wellness science.

“Steve’s career represents the powerful intersection of health, science, innovation and personal well-being that defines doTERRA’s vision for the future,” said Kirk Jowers, doTERRA CEO. “His unique combination of strategic vision and operational excellence makes him an invaluable addition to our executive team as we continue to shape the future of wellness.”