Nature’s Sunshine Products, Inc. appointed Ruth Perkins as Executive Vice President and Chief Financial Officer. Perkins has more than two decades of finance leadership experience across major global consumer products companies, including PepsiCo and Ford Motor Company, and has expertise in capital allocation, productivity initiatives, operational transformation, long-range planning and value creation.

In this new role, Perkins will serve as a member of the company’s Growth Leadership Team and will lead Nature’s Sunshine’s global finance organization, including financial planning and analysis, accounting, treasury, tax, internal audit, investor relations and financial reporting.

“Ruth brings deep financial leadership experience across complex global consumer businesses, with a strong record of helping organizations improve performance, strengthen operational discipline and make better strategic decisions,” said Ken Romanzi, Nature’s Sunshine CEO. “Her background in enterprise planning, transformation, supply chain finance, capital allocation and value creation will be highly relevant as we continue to sharpen our execution and position Nature’s Sunshine for sustainable, profitable growth. Ruth has led finance at the highest levels of two of the world’s premier consumer companies, Estee Lauder and PepsiCo, and that experience will serve Nature’s Sunshine well as we advance our strategy.”