4Life announced Preston Richards has been named Chief Sales Officer. Richards joined 4Life in 2010 and has served in a number of roles, including Senior Vice President of Global Sales – Europe, Eurasia and the Americas.

Richards brings more than three decades of experience in the direct selling industry and has proven himself to be a leader committed to supporting the company’s international markets through extensive travel that logged more than two million miles in the last 15 years.

“Preston knows what it means to develop meaningful strategic relationships with field leadership while delivering results,” said Danny Lee, 4Life President and CEO. “I’m excited to watch him excel in this new position.”