Hy Cite Enterprises, a direct selling kitchenware company under the Royal Prestige brand, announced it has named Paulo Moledo to the role of President and Chief Executive Officer.

Moledo joined Hy Cite in 2019 as Senior Vice President of Strategy, bringing with him experience as the general manager and Chief Financial Officer of well-known brands. His professional roles across Latin America have also made him uniquely qualified to lead a multicultural company that operates in communities across the U.S. and Latin America. 

“In this never-ending process of generating sustainable and profitable growth, I am fully convinced that Hy Cite will continue to benefit from Paulo’s extensive and diverse experience in multiple large-scale direct selling businesses,” said Erik Johnson, Hy Cite Enterprises Executive Chairman of the Board. “Furthermore, he works under the same values and high ethical standards we have built this company on.”