4Life welcomed Mikhail Petrov as General Manager of 4Life Eurasia. Petrov brings more than two decades of leadership in management, marketing, corporate affairs and business development and has extensive experience in direct selling as well as regional operations management and market development across Russia, Kazakhstan and Ukraine.

Petrov will now lead all areas of sales, marketing and operations in Russia, Kazakhstan and neighboring markets.

“Mikhail arrives to us with a proven track record of success in direct sales, communications and management,” said Preston Richards, 4Life Chief Sales Officer. “I’m excited to have him lead our efforts in Eurasia, which is a market that has enjoyed great success at 4Life. We are deeply committed to moving forward in Eurasia.”