LifeVantage has appointed Mike Edwards to the role of Chief Technology Officer. Edwards has more than 25 years of experience in senior executive technology leadership roles and brings expertise in leading transformation initiatives across eCommerce platforms, artificial intelligence implementation, customer relationship management systems, back-office operations, mobile applications and customer experience enhancement.

“Mike is a strategic leader with a strong track record of translating technological innovation into measurable business impact and we are delighted to have him join the LifeVantage team,” said Steve Fife, LifeVantage President and CEO. “His expertise in eCommerce, AI, CRM systems and mobile technology will be instrumental in accelerating our digital transformation and delivering next-generation technology solutions for our independent consultants and customers as we continue advancing our growth strategy. Mike’s proven ability to scale technology infrastructure will be critical as we expand our global footprint.”