Plexus Worldwide announced Martine Girotto has been promoted to General Manager of Canada. Girotto brings more than two decades of experience in leadership and sales and has held executive roles at other large, well-known direct selling companies. Previously, she served as Plexus Director of Sales in Canada where she developed a growth strategy for the company that created strong results.

“Martine brings exceptional leadership experience and a deep understanding of our customers and business,” said Jory Russell, Plexus Vice President, North America. “Her appointment reflects our commitment to continued investment and growth in Canada.”

In this new role, she will lead the company’s Canadian business operations, strategic sales and marketing growth initiatives as well as local market execution, customer engagement and operational performance.

“We have a powerful opportunity to grow our impact by empowering our Ambassadors, delivering exceptional customer experiences and expanding our reach across the country,” Girotto said. “My focus is on building momentum with our field, strengthening our culture and driving sustainable growth that sets Plexus Canada for long term success.”