Betterware de Mexico S.A.P.I. de C.V. announced leadership changes in its organization that are expected to help support Jafra’s growth and planned market expansions. 

Mari Loli Sánchez-Cano has been named South America Expansion Director. For the past 18 years, Sánchez-Cano has served as Jafra Mexico’s Managing Director and has also served as a member of the Betterware Board. She will now oversee expansion into South American markets. 

Virginia Cervantes will now serve as North America Region Director, leading the markets of Mexico, the United States and, eventually Canada. Previously, Cervantes held the title of Director of Commercial Planning for Mexico and the United States. 

Pilar Sanchez has been promoted to Managing Director of Jafra Mexico. Since July 2023, she has served as Commercial Director of Jafra Mexico.