Rodan + Fields Welcomes New Executives and Renews Commitment to Direct Selling Roots
Rodan + Fields, LLC recently added new leaders to its executive team. As part of a “renewed commitment to double down” on its roots as a direct seller, the company hired Laura Beitler as Chief Global Sales Officer (CGSO) and Elana Gold as Chief Marketing Officer (CMO).
Beitler is a veteran of the industry, with more than two decades of direct selling experience during which she served as Associate General Counsel and was the head of U.S. sales and marketing for another well-known beauty leader in the channel. In her role at Rodan + Fields, Beitler will be responsible for the global sales organization and all business related to the independent sales force. Beitler will also lead functions within business development, field operations, field marketing and communications, and recognition.
Gold brings more than 25 years of experience within as well as outside of the industry, where she led and supported legacy brands through the complex stages of growth. In her role with Rodan + Fields, Gold will drive brand strategy and vision and will be responsible for the functions regarding brand strategy and innovation, corporate strategy and insights, social media, loyalty, digital marketing and ecommerce and corporate communications.
“There couldn’t be a more important time for two trailblazers in their own right, Laura and Elana, to join Rodan + Fields as we become a leading direct selling company recognized industry-wide for our community, products and people,” said Chief Executive Officer and President, Dimitri Haloulos. “It is undeniable that their leadership, passion, and expertise come at a unique stage in our company’s evolution to bring together our consultant community, direct selling business model, and product innovation in a more powerful way as we welcome our next era of growth.”
Rodan + Fields also recently hired Mike Goldwasser as Chief People Officer (CPO) and Marjorie Goux as Chief Legal Officer (CLO) to further strengthen the company’s professional and strategic focus.
Goldwasser will now serve as the Human Resources Business Partner to the CEO and lead the company’s HR organization, while overseeing talent and acquisition, employee benefits and compensation, employee engagement and the office facilities.
Goux will also serve as a strategic advisor and key business partner to support growth objectives.
“Our combined leadership team brings the industry knowledge, expertise, and passion that will be critical as we set new goals and reach new heights,” said Haloulos. “I am honored to have such a solid leadership team working alongside our consultant community and home office team. Together we will change more lives.”