ASEA welcomes Kelly Rich as Senior Vice President of Global Sales and Anddrew Tan as General Manager for Malaysia and Singapore. With these executive additions, the company plans to increase its ability to support, partner with and grow its associate field base.  

“Adding to a diverse and dynamic sales organization, Kelly and Anddrew bring us additional expertise for a changing sales landscape,” said ASEA Chief Revenue Officer Jörg Höche. “They will support our strategic sales vision, implement key strategic company goals and initiatives, and align our internal sales teams to position ASEA for continued growth. We are thrilled to welcome them both.”  

Rich joins the company with more than two decades of experience working within the health and wellness industry and was named Female Executive of the Year at the 2021 Stevie Awards. Most recently, she has served as an executive leader transforming customer acquisition models, opening new markets and driving increased sales and bottom-line results. In her new role with ASEA, Rich will collaborate with the company’s leadership team to create, direct and implement region-specific strategies to achieve the company’s overall vision. 

Tan brings almost two decades of direct sales experience in Southeast Asia. His career experience spans sales, marketing, operations, logistics, general finance and communications. Tan will now oversee the Malaysia and Singapore offices and field associate base, as well as serve as a liaison between the corporate team and the Malaysia and Singapore markets.