Beautycounter has appointed Kara Trousdale as the company’s Chief Commercial Officer. Trousdale brings significant experience in the retail and supply chain sectors that the company expects will accelerate its next phase of growth. 

“As a long-time customer and admirer of the business, I am thrilled to join Beautycounter as Chief Commercial Officer,” Trousdale said. “It’s an exciting time to work in beauty. Consumers are demanding safer products and greater transparency, and Beautycounter is leading on both fronts. I’m honored to have the opportunity to help grow this mission-driven business that puts the health of its consumers and the planet first.” 

In this new role, Trousdale will oversee and innovate the company’s omnichannel model while scaling the retail, ecommerce, field and partnerships channel.  

“Kara is an exceptional business strategist with an impressive track record of growing brands, having a deep, nuanced understanding of the needs of the modern consumer,” said Marc Rey, CEO of Beautycounter. “She will be an incredible asset to our team as we continue to accelerate the growth of the business.”