Betterware de México (BeFra) announced changes to its Board of Directors and retains a strategic consultant related to product innovation.
The Company announced the appointment of two accomplished executives to its Board of Directors.

Juan Pajón brings extensive experience in digital transformation and technology leadership. Pajón is expected to contribute meaningfully to the Company’s ongoing technological transformation.

Arquímedes Celis brings deep expertise in consumer goods and commercial strategy. Celis is expected to strengthen the Company’s value proposition across its customer, associate, and distributor network.

These new members will replace Martín Werner and Silvia Davila, who are retiring from the Board of Directors. The Company thanks Mr. Werner and Ms. Davila for their service and valuable contributions.

Following the Company’s recent acquisition of Tupperware LATAM, BeFra has retained David Kusuma as R&D Strategic Consultant. Kusuma brings more than 20 years of product research and development experience, including leadership of Tupperware’s global R&D function. Kusuma will accompany the internal innovation team to spearhead a new era of innovation in Tupperware Latam and Betterware portfolios.