Regal Ware announced that Joseph (Joe) C. Loch has been named President of Saladmaster. Loch brings two decades of leadership experience within high-performance organizations and has expertise in revitalizing brands and scaling direct selling systems across both North America and international markets.

“Joe has a people-first, data-driven leadership style that fits our business, and a strong record of brand building and growth as well as the building of strong teams,” said Ryan Reigle, Regal Ware Chairman & CEO. “He will help us elevate the consumer experience, simplify how we enable dealers and consultants to do business, and advance the science of Saladmaster across platforms.”

Loch succeeds Ayo Olaseinde, who recently was named Chairman of the Saladmaster Board of Directors.

“This is a moment of continuity and momentum for our field,” Olaseinde said. “Joe’s experience supporting business owners aligns with our field-first mindset and our commitment to helping people build thriving businesses.”