Arbonne International announced that Jen Orlando has been promoted to Chief Executive Officer. Orlando rejoined the Arbonne executive team in March as Chief Growth & Innovation Officer, and held the title of Chief Sales Officer for the company from 2019-2021. 

Orlando brings more than 18 years of experience in sales and marketing, and industry experience within the beauty and wellness category. 

“This is an exciting time to be a part of Arbonne as we transition our legacy to its next level of success,” Orlando said. “New formulas, new products and new technology are transforming our company, and I am looking forward to partnering with our teams both at the home office and in the field to position Arbonne for future growth.”   

Orlando succeeds Tyler Whitehead, who resigned to pursue other opportunities, and her appointment follows organizational changes at Arbonne’s parent company, Groupe Rocher.  

“Jen brings a strong track record of business growth and a disciplined background in sales and transactional building with a passion for Arbonne’s sales field, employees and future,” said Jean-David Schwartz, Groupe Rocher CEO. “We are confident she is the right person to lead the company as we continue to innovate, grow and maximize the business opportunities Arbonne offers.”