It Works! announced Peter Griscom has been appointed President and Chief Operating Officer. Griscom has more than ten years of direct selling executive experience and brings expertise in launching, leading and restructuring companies to create efficiencies in manufacturing, sales and marketing.

It Works! described Griscom’s appointment as “a pivotal chapter for It Works! as the company sharpens its focus on product innovation, digital-first field engagement and strategic global expansion” and expects this next phase will drive a new wave of momentum that re-engages veteran distributors, attracts top-tier talent and accelerates product innovation.

“I’m honored to join a brand as iconic and vibrant as It Works!” Griscom said. “The opportunity to build on this legacy, empower our distributors, and deliver products that lead in every market is exactly the kind of challenge I thrive on. Together, we’re going to win the next era of wellness.”