It Works! announced Forrest Smith has been named Chief Strategy Officer. Smith brings an entrepreneurial background, having founded, scaled and sold multiple companies to Fortune 500 enterprises. He has also held executive roles in the direct selling industry, and has led enterprise-wide modernization initiatives that advanced the adoption of AI, automation and data analytics. In this new role, he will lead growth initiatives, innovation strategy and cross-functional integration.

“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,” said Peter Griscom, IT WORKS! President and COO. “His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers and our community with world-class products and business opportunities.”