DSA 2023 Directors and Officers
The Direct Selling Association (DSA) has finalized its 2023 election of officers and directors who will serve as committed leaders for the organization’s board of directors.
Elected board officers who will serve one-year terms include:
- Chairman: Danny Lee, President & Chief Executive Officer, 4Life
- Vice Chairman: Cindy Monroe, Founder, Thirty-One Gifts
- Vice Chairman: Joni Rogers-Kante, Founder & Chief Executive Officer, SeneGence
- International
- Treasurer: David Merriman, Executive Vice President, ACN
- Immediate Past Chairman: Kevin Guest, Executive Chairman, USANA Health Sciences
- Past Chairman: Ryan Napierski, President, Nu Skin Enterprises
Elected directors with terms expiring in 2024 include:
- Jill Blashack Strahan, Founder & Chief Executive Officer, Tastefully Simple, Inc.
- Marjorie Fine, Director of Shaklee Corporation, Shaklee
- Paulo Moledo, Chief Executive Officer, Hy Cite Enterprises, LLC
- Ryan Montgomery, Chief Executive Officer, Reliv International, Inc.
- Nathan Moore, President, Global Sales & Marketing, Mary Kay Inc.
- Ryan Reigle, President & Chief Executive Officer, Regal Ware, Inc.
- Andrew Schmidt, Managing Director – Amway North America, Amway
Elected directors with terms expiring in 2025 include:
- Nancy Bogart, Founder & Chief Executive Officer, Jordan Essentials
- Jonathan Gelfand, Executive Vice President, Business and Legal Affairs, BODi
- Jason Groves, Chief Legal Officer, Medifast
- Asma Ishaq, Chief Executive Officer, Modere USA, Inc.
- Randall Popelka, Vice President, Global Government Affairs, Herbalife
- Ben Riley, President, Young Living
- Mark Stastny, Chief Marketing Officer, Scentsy, Inc.
- Connie Tang, Executive Vice President and Chief Global Growth & Customer Experience Officer, Nu Skin Enterprises
Elected directors with terms expiring in 2026 include:
- Marc Ashley, President & COO, Market America, Inc.
- Al Bala, CEO & President, Mannatech, Inc.
- Steve Fife, President & CEO, LifeVantage
- Dimitri Haloulos, CEO, Rodan+Fields
- J. Andrew Law, Deputy General Counsel, Melaleuca, Inc.
- Heidi Leist, Founder & CEO, Lemongrass Spa Products
- Liza Maldonado, Head of US Direct Selling, The Avon Company
- Ben Rogers, EVP & General Counsel, Primerica
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