LifeWave appointed Christian Dorner as Regional President for Europe, the Middle East, and South Africa (EMEA). Dorner brings a wealth of leadership experience and a proven track record in scaling direct selling operations and driving transformation across international markets.

Dorner’s appointment comes at a time of strong momentum for LifeWave, which was recently honored with the Direct Selling News Bravo Innovator and Growth Awards in recognition of its outstanding international performance. LifeWave currently has product distribution in over 100 countries, reflecting the company’s commitment to wellness worldwide. His leadership will be instrumental in guiding the EMEA region through LifeWave’s next phase of growth.

“Having collaborated with Christian in a previous executive role, I was extremely impressed and am thrilled to have him join our team,” said Meredith Berkich, President of LifeWave. “I’m confident Christian will be well-suited to guide the region in fulfilling its potential as we continue to change lives around the world.”

Dorner’s leadership philosophy combines empowerment, agility, and vision. His work has consistently driven tangible outcomes, from realigning complex business units to implementing large-scale digital evolution, building high-performance cultures, and leading crisis turnaround strategies.

“I’m truly excited to join the LifeWave family and be part of a company that’s making such a meaningful impact,” said Dorner. “The EMEA region holds incredible potential, and I look forward to working with our amazing teams to grow together and inspire even more lives.”