Oriflame announced that Gabriel Bennet, who served as Chief Financial Officer (CFO) for the company for 15 years, will resign from this role later this spring. In his place, the company has named Carl Rogberg to formally step in as CFO effective in the second quarter of 2023. 

Rogberg has an MBA from Stockholm School of Economics and experience in both retail and FMCG. He has also served as CFO for a number of other large companies, including within the direct sales industry. 

“On behalf of the board of directors, I would like to thank Gabriel for his many years of service to Oriflame, as well as his leadership, vision, undisputable integrity and dedication throughout that time,” said Magnus Brännström, Oriflame Chief Executive Officer. “Gabriel has successfully led the CFO function, Global IT and the last years also Cetes Cosmetics to the highest standards. We are at the same time much delighted to welcome Carl Rogberg as our new CFO, with considerable CFO and sector experience.”