4Life Vice President of Europe, Rafael Fernández, was named to the Spanish Association of Direct Selling Companies (AVD), a nonprofit that works to strengthen and support direct selling leaders across Europe’s Spanish markets. In this role, Fernández will represent the interests of all companies throughout the industry.

“It’s great to know that the broader interests of all Spanish-speaking direct sellers in Europe will benefit from Rafael’s professionalism, attention, and expertise. He is a significant asset to AVD, as well as to 4Life,” said Danny Lee, 4Life President and CEO and Chairman of the United States Direct Selling Association.