PPLSI, the parent company of LegalShield and IDShield, welcomed Cara Whitley as the company’s new Chief Marketing Officer. Whitley has more than two decades of experience in marketing, branding, strategic partnerships and business development, and has held executive roles at major corporations.
“Cara brings a tremendous digital, loyalty, and retention acumen and her brand work in revitalizing Century21 is proof of her extraordinary capabilities,” said Jeff Bell, CEO of PPLSI. “We are proud to have her join our leadership team and lead us through a continued marketing and brand transformation.”
Whitley will now oversee the company’s marketing, advertising, media planning and buying.