Oriflame appointed Anna Malmhake as Chief Executive Officer and President.

Malmhake has extensive experience from leadership positions in several global consumer goods companies. She first joined Oriflame as a Member of the Board in 2014.

“Anna is a value-driven and result-oriented business leader, known for driving successful transformations. With her extensive marketing and commercial experience in the global consumer goods industry, she brings exceptional strategic expertise, operational effectiveness, and experience in both established and emerging markets.  

She has the perfect background to take over the baton after Magnus Brännström’s exceptional service to the company, ” stated Alexander Af Jochnick, Chairman of the Board. 

On June 1, Malmhake will take over the position from Magnus Brännström who will support Oriflame and Malmhake during the transition.